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Monday, October 12, 2026
Courthouse News Service
Monday, October 12, 2026 | Back issues
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‘Viva Fiesta!’: It’s Fiesta in San Antonio, and everyone’s invited

The 11-day citywide celebration has once again taken over the Alamo City. That means showstopping parades, mouthwatering foods and a peek into San Antonio’s rich history.

SAN ANTONIO, Texas (CN) — A week before the official start of Fiesta, San Antonians were already getting into the holiday spirit as a group of about 75 local bicyclists took over a portion of downtown for the fifth annual Fiesta Bike Parade.

Organizers of this unofficial Fiesta event encourage cyclists to decorate themselves and their bikes — and riders this year didn’t disappoint. Some donned elaborate hats draped with streamers in eye-popping shades of yellow, pink and green. Others weaved multicolor garlands through their bicycle spokes and adorned their helmets with Mexican paper flowers.

It was a crisp Saturday morning in mid-April. Aromas of cinnamon coffee and breakfast tacos lingered in the air.

“Have a great time, and Viva Fiesta!” event organizer Joey Pawlik, executive director with the transportation advocacy group Activate SA, said as the group kicked off.

Welcome to Fiesta, an only-in-San-Antonio celebration now in its 134th year. Readers may not have heard of it, but it’s a big deal here, with even public schools and government offices temporarily closing for festivities.

The 11-day citywide bonanza — which officially kicked off Thursday, April 24, and runs until Sunday, May 4 — features more than 100 official events, from one-of-a-kind parades and performances to pop-up markets and street fairs. Those include the lively King William Day Fair in San Antonio’s King William Historic District, one of the most historic neighborhoods in the United States.

A so-called party with a purpose, Fiesta runs on an army of volunteers and benefits scores of nonprofits. For many local organizations, it’s the single largest fundraiser of the year. It also means big bucks for local businesses, pumping around $340 million into the local economy.

San Antonio’s historic roots run deep. Founded in 1718, the city long served as the capital of Mexico’s Tejas province until Texas won independence following the Battle of San Jacinto near Houston in 1836.

The origins of Fiesta San Antonio date back to 1891, when locals held the first Battle of the Flowers Parade. That event, which happens on May 2, lives on more than a century later and is expected to draw in more than 350,000 spectators this year.

“The Battle of Flowers Parade was held in commemoration of the Battle of San Jacinto and Texas independence,” said Amy Fulkerson, a senior historic preservation specialist with the city of San Antonio. “It is intimately tied to those events.”

Now, the parade has taken on another life as a core part of San Antonio’s Fiesta celebrations. “While San Antonio had other sorts of celebrations — we celebrated spring carnival and all these other things — it was the parade that [became] sort of the focal point and [became] the reason why we celebrate Fiesta when we do,” Fulkerson explained.

A chihuahua wearing a sombrero rides atop its owner's back on Saturday, April 19, 2025 during the fifth annual Fiesta Bike Parade. (Erik De La Garza/Courthouse News)

Those are just the official events and history. Over the years, Fiesta has spawned its own cultural traditions, including cascarones (Mexican confetti eggs) and chicken on a stick (fried and usually topped with a jalapeño). All across the city, San Antonians decorate their homes and businesses with papel picado, a type of traditional paper flag that literally translates to “shredded paper.”

Then there are the countless unofficial events, including the Fiesta Bike Parade. It was a festive ride this year, as wide-eyed children cycled alongside their parents and at least one sombrero-wearing chihuahua rode atop its owner’s back. As riders honked their bike horns and shouted out the occasional “Viva Fiesta!,” local cyclist Kino Jimenez belted out a soundtrack of Mexican cumbias — something he dubbed “Fiesta Bike Parade karaoke.” 

Around 2.5 miles and an hour or so later, the group ended up back where they started. They socialized for a bit and discussed plans for next year. “It gives us a chance to celebrate our local cycling culture and Fiesta,” Pawlik said of the ride.

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For all the bright colors and piñatas, Fiesta San Antonio hasn’t always been without controversy.

Some argue the event is inherently racist, part of a long tradition of mythmaking and hagiography around Texas independence and the Alamo. A public panel discussion earlier this month, entitled “Is Fiesta Racist? It’s Complicated, So Let’s Talk About It,” drew curious onlookers to the Esperanza Peace and Justice Center, a local community space for Chicano activism. (Almost 90% of Fiesta attendees identify as Hispanic, according to the Fiesta San Antonio Commission.)

Other Fiesta controversies have been lower-stakes. That includes a public debate over whether Fiesta should include Krampus, a horned and spooky-looking figure from European tradition who visits children during December. (Think: Evil Santa.) 

The San Antonio Family Association, a local conservative group, says the figure’s inclusion in Fiesta promotes evil and “rip[s] a hole in the Christian heritage of our community.” Nonetheless, a new Fiesta event — the Krampus Fiesta Masquerade Pachanga — will return this year, even if it does draw some anti-Krampus protesters.

Like any big festival, Fiesta can sometimes bring with it crime and violence. Last year, a deadly shooting in San Antonio’s historic Market Square, which happened during the Fiesta De Los Reyes event, killed two, injured five and put an obvious damper on the festivities. 

Authorities are beefing up security for this year’s event, San Antonio Police Chief William McManus has reassured the public. That includes additional fencing, metal detectors at Market Square and a stricter bag policy. 

“You won’t be able to stand anywhere in Market Square without seeing a police officer somewhere in your line of sight,” McManus told reporters at a media briefing earlier in the month.

A member of the Texas Cavaliers hands out Fiesta medals on Thursday, April 24, 2025, during Fiesta Fiesta, known as the official kick-off of San Antonio Fiesta. (Erik De La Garza/Courthouse News)

The risks and controversies won’t keep everyone away from Fiesta. For many here, the celebration is a chance to see the city’s vibrant culture come alive.

Before joining the city as a historic preservation specialist, Fulkerson spent two decades as a curator at the Witte Museum in San Antonio. There, she oversaw numerous Fiesta-themed collections, including intricately designed gowns worn by so-called Fiesta royalty.

With Fiesta, San Antonio “has created its own traditions, but it has borrowed from traditions from other places as well,” Fulkerson said, speaking with the excited expertise of someone who’s spent her life studying San Antonio history and culture. The event “has sort of incorporated many things that we find in celebrations both past and present, but gives them a very unique San Antonio twist.”

That of course includes Fiesta medals – a unique ritual that has become as ubiquitous to the city’s culture as the Alamo.

These medals are a core part of Fiesta. Everyone gets involved in designing them, from area organizations and businesses to sports teams and local personalities. They’re often sold to aid local nonprofits, or even just given out to the public.

For Fiesta partiers, these medals are a huge deal. Revelers wear the clanging metal objects on their clothing or fastened to a ceremonial sash. Some locals also collect the unique memorabilia, buying or trading them to fill out their collections. These days, online communities like the Facebook group “Fiesta Medal Maniacs” serve as a meeting point for people to show off and search out Fiesta medals. Ask any San Antonian about their stash of medals, and many have lost count of how many they even have.

A group of people gather around a table to buy, sell and trade Fiesta medals on Thursday, April 24, 2025 during Fiesta Fiesta, an event known as the official kick-off to San Antonio Fiesta. (Erik De La Garza/Courthouse News)

This medal tradition dates back to Italian sculptor Pompeo Coppini, who settled in San Antonio and is best known for his Alamo Cenotaph monument in the center of the city. Coppini is credited with creating the first Fiesta medal, for celebrations in 1905.

“It was a coin-like medal,” Fulkerson explained. “He did that for the Fiesta de San Jacinto organization,” at the time a volunteer group responsible for putting on Fiesta. That original medal, something of a Holy Grail for Fiesta medal enthusiasts, is still on display at the Coppini Academy of Fine Arts in San Antonio.

More than parades, medals or chicken on a stick, Fiesta is about having fun and making memories.

Everybody here has a Fiesta story. “You can't escape Fiesta,” Fulkerson said. For her, the best part is that “no matter what, I am guaranteed to run into somebody that I know that I haven't seen in a long time.”

Michael Weaver, a San Antonio influencer who runs the popular social-media page “As Seen In SA,” already had a jam-packed agenda of Fiesta events on his schedule when he spoke to Courthouse News a few days before the official festivities. More than anything, he was looking forward to Taste of the Republic. The event, which helps kick off the first night of Fiesta, explores the foodways of the Lone Star State, from Gulf seafood and Central Texas barbecue to the Southern comfort foods of East Texas.

“I won’t do anything after that event because Friday, Saturday, Sunday, those are big days,” Weaver said. “Oh, I'm doing Oyster Bake for the very first time this weekend.”

The Fiesta Oyster Bake — a two-day music festival held on the campus of St. Mary’s University — features concerts, carnival games and, of course, plenty of oysters. Next up for Weaver will be Fiesta de los Reyes, a historic Mexican market near the center of the city. "Every year I go into Market Square for Fiesta de los Reyes alone,” he said. “I just like to people-watch and party with the people, the gente."

This year, Weaver is playing a bigger role in helping document Fiesta. He got an all-access pass to cover events on the historic San Antonio River Walk, including the annual Texas Cavaliers’ River Parade.

That parade will happen Monday, April 28. When Weaver went to watch them set up, he was surprised to see some old classmates from Alamo Heights High School. “All these dudes who are Cavaliers are people I graduated with,” he said. “Very surreal.” Surreal, but perhaps not surprising for a party that brings out the whole city.

A group of dancers prepare to entertain revelers during Fiesta Fiesta on Thursday, April 24, 2025. (Erik De La Garza/Courthouse News.)
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